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I remember my entire team tearing up when Vincenzo Colucci, the founder of Smart Launcher, described how Play enabled him to live where he wanted to live - in Manfredonia, in the South of Italy, with his loved ones - and do what he loves to do - build apps that impact people around the world. We provided industry leading insights through our Play Console on the entire lifecycle of your app, from installs to Vitals and more, to help you manage your business effectively. We also evolved our platform to anticipate and support your business needs - going from premium to free-to-play and subscriptions business models - and now Google Play helps consumers transact safely and seamlessly in more than 170 markets. We removed complexities associated with finding and integrating local payment, including access to 300+ local payment methods supported in 70 countries. We added the most popular and effective forms of payment from around the world to ensure people could pay for your apps and games frictionlessly. They became one of the first of many to inspire my team, and share their story with the community:ДЄs your apps gained traction and you aspired to convert them into sustainable global businesses, we bolstered our investments in our commerce platform to help you grow and manage your business. Smule is one of those early partners who kicked off their success in the first couple of years of Play. They broadened our perspective of what is possible. Some of my fondest memories from those early days are of working with companies who inspired us by dreaming up novel ways to harness the magic of mobile phones.

We also invited our global community of users to help us evolve your apps and games together, supported by features like beta testing and staged rollouts, and the ability to reply to user reviews. We were with you every step of the way, taking the time to understand your needs and find ways to help you build beautiful apps and games. There were so many uncertainties: would we be able to deliver the apps you were envisioning to a global audience on devices they can afford? Would people watch videos on the small smartphone screens, given the high cost of mobile data and low device capabilities? Would they be happy paying for mobile games, and feel safe doing so? Would people subscribe to in-app content in the same way that they did to physical goods like magazines and newspapers? We were and continue to be driven by our commitment to your success.Д«ack then, our tiny partnerships team of just six people was figuring out how we could best support you in navigating the opportunities and challenges of the mobile economy. Our belief in the immense potential of a fair and open ecosystem - and, even more importantly, our belief in your limitless potential - made us push forward. You were understandably skeptical about our chances for success - we were so far behind competing platforms in most aspects, from platform features and tools to design guidelines and commercial capabilities.

GOOGLE PLAY STORE DOWNLOAD GOOGLE PLAY STORE ANDROID

Android was the new kid on the block, with the audacious goal of making mobile computing accessible to everyone, everywhere.

At that time, active users on Android had just grown from 100 million to 400 million. I joined the team in 2012, only a few months after Google Play launched. WeвЂ™re so proud of this amazing milestone, and grateful for your partnership. 2.5 billion people in over 190 countries visit Play every month to connect with your apps and games, and Play has generated over $120 billion in earnings for developers to date. Over the past decade, your creativity combined with our investment in a global platform has created a thriving app ecosystem. This week we are celebrating ten years of Google Play.

Posted by Purnima Kochikar, VP of Partnerships, Google Play

Google play store download google play store